We observe brands as metaphors and produce beautiful objects that people can relate to in everyday life. It’s Pretty Smart. We make everyone smart pretty and everything pretty smart.
1. First, we write the brand manifesto. The manifesto is life-giving. It is an anchor for everything you are trying to do - to expand yourself and change the world.
2. Then, we produce meaningful, beautifully designed objects that help us experience our thoughts more readily and more vividly.
3. We offer these objects to people.
4. People start giving meaning to these objects. Branding is the playground for the cultural subconscious. The leader is the one most looked at; the more people look at you, the more you blossom.
Our objects populate the world and radiate substance and beauty everywhere they go. They make you feel. The depth of your feelings is the size of your life.
